The new fundraiser sells a specifically designed apparel bearing the slogan: Love Yourself First.
The shirt is a reminder for Padalecki and to fans to do the same. As always, you can buy a shirt through the Always Keep Fighting website through March 21.
In March 2015, the Always Keep Fighting campaign is a movement he started in hopes to de-stigmatize mental illness, addiction and self-harm. Padalecki does so through raising money, and speaking candidly about his own battle with depression. Proceeds go to a PACK Fund benefiting various charities, including the The SPNFamily Crisis Support Network.
In the past, Padalecki has championed To Write Love On Her Arms, which helps people fighting depression and self-harm.
Supernatural returns with new episodes on March 22 on The CW.